Privacy policy

Last updated: 29/12/25

DWLR Furniture (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy applies to personal data collected through our website, online store, and communications with customers.

1. Data Controller

DWLR Furniture is the data controller responsible for your personal data.

Controller details:

DWLR Furniture

Unit C Aldow Enterprise Park Piccadilly Business Centre, Blackett Street, Manchester, United Kingdom, M12 6AE
Email - hello@dwlr.co.uk

2. Personal Data We Collect

We may collect and process the following categories of personal data:

  • Identity data: name
  • Contact data: billing address, delivery address, email address, telephone number
  • Transaction data: order details and purchase history
  • Payment data: payment confirmation (payment card details are handled securely by third-party payment providers and are not stored by us)
  • Communication data: emails, webchat messages, and correspondence
  • Technical data: IP address, browser type, device information
  • Usage data: website interactions and browsing behaviour
  • Marketing preferences
  • Customer feedback

3. How We Collect Personal Data

We collect personal data when you:

  • Place an order or make an enquiry
  • Contact us via email, webchat, telephone, or online forms
  • Subscribe to marketing communications
  • Use our website, including through cookies and similar technologies

4. Lawful Bases for Processing

We process personal data only where permitted by law. Depending on the context, we rely on the following lawful bases:

Purpose

Lawful Basis

Processing orders and deliveries

Performance of a contract

Customer service and enquiries

Legitimate interests

Fraud prevention and website security

Legitimate interests

Legal, tax, and accounting obligations

Legal obligation

Marketing communications

Consent

Website analytics and advertising

Consent

Where processing is based on consent, you may withdraw that consent at any time.

5. How We Use Your Personal Data

We use personal data to:

  • Process and fulfil customer orders
  • Communicate about purchases, deliveries, and enquiries
  • Provide customer support
  • Maintain website security and prevent fraud
  • Comply with legal and regulatory obligations
  • Improve our website, products, and services
  • Send marketing communications where consent has been given
  • Measure website performance and advertising effectiveness where consent has been given

We do not use personal data for automated decision-making that produces legal or similarly significant effects.

6. Marketing and Advertising

Where you have provided consent, we may use your personal data for marketing purposes, including email marketing and online advertising.

We use third-party platforms such as Google and Meta (Facebook/Instagram) to measure advertising performance and deliver relevant adverts. These platforms may use cookies or similar technologies.

You can withdraw marketing consent at any time by:

  • Using the unsubscribe link in marketing emails
  • Adjusting cookie preferences on our website
  • Contacting us at hello@dwlr.co.uk

We do not sell personal data.

7. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate effectively and, where consent is provided, to support analytics and advertising.

Cookies fall into the following categories:

  • Strictly necessary cookies – required for core website functionality, such as checkout and security
  • Analytics cookies – help us understand how visitors use our website
  • Marketing cookies – used to measure and deliver advertising

Non-essential cookies are used only where consent is provided via our cookie banner.

Further details are available in our Cookie Policy, accessible via our website. Cookie preferences can be changed at any time.

8. Data Sharing

We may share personal data with trusted third parties where necessary, including:

  • Payment service providers
  • Delivery and logistics partners
  • Website hosting and IT service providers
  • Marketing and analytics service providers
  • Professional advisers (legal and accounting)
  • Regulators or authorities where legally required

All third parties are required to process personal data in accordance with applicable data protection laws and our instructions.

9. International Data Transfers

Some of our service providers, including analytics, marketing, and website technology providers, may process personal data outside the UK.

Where personal data is transferred outside the UK, appropriate safeguards are used in accordance with UK data protection law, including:

  • UK adequacy regulations
  • The UK International Data Transfer Agreement (IDTA)
  • The UK Addendum to EU Standard Contractual Clauses

You may request further information about these safeguards by contacting us.

10. Data Retention

We retain personal data only for as long as necessary:

  • Order and transaction records: up to 6 years (legal and tax obligations)
  • Customer enquiries: up to 24 months
  • Marketing data: until consent is withdrawn
  • Analytics data: in accordance with our Cookie Policy

Data is securely deleted or anonymised when no longer required.

11. Data Security

We implement appropriate technical and organisational measures to protect personal data, including secure systems, access controls, and encryption where appropriate.

While we take data security seriously, no system can be guaranteed to be completely secure.

12. Your Data Protection Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of data
  • Restrict or object to processing
  • Withdraw consent at any time
  • Lodge a complaint with the UK Information Commissioner’s Office

Requests can be made to hello@dwlr.co.uk.

We will respond within one month, as required by law.

13. Third-Party Websites

Our website may contain links to third-party websites, including finance providers. We are not responsible for their privacy practices and encourage you to review their privacy policies separately.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via our website or, where appropriate, by email. Minor updates will be reflected by the “last updated” date.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle personal data, please contact:

Email: hello@dwlr.co.uk

Live chat: available via our website